Stop pushing users away!

04/29/2016 - 13:15 to 14:00
Stage C

Session abstract: 

We spend a lot of time looking at our phones these days. It’s there when we wake up, commute to work and before we go to sleep.
But what does an app need to do to keep our attention? 84% of all downloaded apps are uninstalled just after 5 minutes and 75% of that is because the app doesn’t engage properly with the users.

If it’s so hard to keep users engaged with our apps, why do we push them away from it when they’re trying to get closer?
In this talk we will look at common scenarios where we’re pushing users away without even realising it and look at real-life examples of how we can fix that.