Developing an application in your native locale is easy. As soon as you add translations to the mix, the complexity is increasing dramatically. The Spotify app is currently available in 19 different languages. In the early days of the application development, the process of managing new languages and translations involved a lot of manual steps that could fail or even introduce live crashes. Today we have a highly automatic process in place that require very little hands on work. A feature developer doesn’t have to think of the translations, they just magically appear in the app. In this presentation, you’ll get an insight in the journey from drudgery to mastery, and where we could be in the future.